Engines · enterprise language, translated
Value runs on three engines. Most mid-size companies run one.
Big companies talk about subscriptions, transactions and attention. Mid-size companies mostly live on transactions: a project, an invoice, the next project. The other two are often already there, unnamed.
Three ways value gets paid for.
How it pays
At ArmAGI today
When attention converts, it starts to behave like a sale.
Attention usually converts at a few percent. Meet each visitor where they are and that could rise sharply. Slide it.
Conversion
Of 1,000 visitors
2% · typical20% · matched by AI
Attention
Sale
The 2–20% range comes from the framing we're responding to, not from our data.
A few hundred people can touch millions. The books only show the invoice.
A software company serving a utility or a department reaches far beyond its size. Size yours.
staff touches a year
customer touches a year
1contract on the books
Assumes 250 working days × 2 sessions per staff member, and 12 bills + 6 messages a year per end customer.
Three ways to put AI into a product. Which one are you?
In software
What it needs
How buyers react
Us
Transactions pay today. The other two engines are already running, just unnamed. Nobody knows where AI is going; execution is the safe place to stand.